Products need to prove that jobs are being done

This post refers to “jobs” which is a reference to Clayton Christensen’s work on Jobs to be done (https://hbr.org/2016/09/know-your-customers-jobs-to-be-done) Your product should help users get their “jobs” done. Apart from helping the users get their jobs done the product also need to show the user that their jobs have, in fact, been done. For some …

The role of the business case in digital products

Business cases are the backbone of many traditional companies’ strategies. They outline how revenues and cost occur over time and lets management prioritize initiatives after the value they create. As I discussed in post the zero marginal costs of digital products and their malleability leads to a high regard of uncertainty. One practical implication of …

Managing sustainability from a product perspective

This week I participated in a workshop on sustainability and circular economy. This is a topic I care about and discussing it in a facilitated workshop-setting was both interesting and fun. However this is a setting where the risk of “Good ideas” is very high. I believe many people recognize the situation. You work around …